Bridges UX, Design, Engineering, and Product teams to ship complex, customer-focused, omni-channel, multi-market digital programmes on time and at scale. Turns ambiguous business requirements and technical constraints into vision, strategy, and plans with measurable results.

Builds sustainable cross-functional processes, de-escalates risk, and removes roadblocks to enable clear decision-making. Empowers teams to challenge stakeholders, becoming project equals with feature and technical expertise, while focused on the “bigger picture”.

Digital Programme & Design lead

Led a small high functioning and performing team, building a complete ecosystem of learning platforms using latest technology, including AI, from vision to implementation. Owned architecture, UX, content, design & brand, delivery roadmap, resourcing, and stakeholder sign-off, providing context and regular status updates to senior leadership.

Achievements

• Established shared working practices across the UK, France and Africa to deliver learning platforms that transformed the rate of enrolment to over 1,000 students within six months, in half the planned timeline.

• Improved employee trust and confidence through goal setting and empowerment, producing focused multicultural collaborators where no idea was a bad idea.

• Increased global academic and student community from 600 to 2,500+ in under a year. Using data analysis, relationship management, gamification, and streamlined UX interactions.

Design Process

Partnered with Engineering and Product to embed stronger UX methodology. Using the Continuous Discovery Framework and Double Diamond across BT's international digital group. Established as the “go-to” for stalled or high-risk projects, diagnosing root-cause roadblocks and restructuring plans to get initiatives back on track.